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Magnesium Bisglycinate

Launch it

A $2.2M/yr market growing +25.0% this quarter with returns at 0.0% — clears our launch bar.

Market size 95Growth 53Conversion 73Competition 42Returns 100Price range 85Avg price 95Brand share 54Review moat 23Quality gap 38

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Market size

Incredible$2.2M

$2.2M/yr · 1.3M searches

Avg price

Incredible$25.22

avg listing price — sweet spot $15–$100

Price range

Great$10.05–$50.86

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good6.7%

search→purchase rate — share of searches ending in a sale

Brand share

Good73%

top-5 brand share — brands hold most of the demand

Growth

Good+25.0%

90-day search growth — must beat 0% to launch

Competition

Okay60%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Bad8,591.5

avg incumbent reviews — the moat a new listing must climb

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