40
Lysine Ointment
Skip itSoft demand (-29.6% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great11.8%search→purchase rate — share of searches ending in a sale
Avg price
Good$12.54avg listing price — sweet spot $15–$100
Price range
Okay$7.60–$21.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,168.82avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$136K$136K/yr · 92K searches
Brand share
Bad92%top-5 brand share — brand-locked demand
Competition
Bad87%top-5 click share — a locked-up shelf
Growth
Bad-29.6%90-day search growth — must beat 0% to launch