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Lycopodium 30c
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible20.9%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Review moat
Great312.14avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$11.45avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$102K$102K/yr · 43K searches
Growth
Bad-0.2%90-day search growth — must beat 0% to launch
Price range
Bad$6.92–$16.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad95%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand