61
Lube
Launch itA $18.8M/yr market growing +6.6% this quarter with returns at 0.0% — clears our launch bar.
Market size
Incredible$18.8M$18.8M/yr · 11.8M searches
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible13.2%search→purchase rate — share of searches ending in a sale
Price range
Good$3.56–$32.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good$12.15avg listing price — sweet spot $15–$100
Growth
Okay+6.6%90-day search growth — must beat 0% to launch
Brand share
Bad92%top-5 brand share — brand-locked demand
Review moat
Bad41,416.84avg incumbent reviews — the moat a new listing must climb