55
Lock Bag
Worth a lookShows a sweet-spot price point ($21.31 avg), but soft demand (-2.7% this quarter) keeps it on the watch list.
Avg price
Great$21.31avg listing price — sweet spot $15–$100
Brand share
Great45%top-5 brand share — no brand owns this niche
Price range
Great$7.09–$84.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great30%top-5 click share — an open shelf
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay$234K$234K/yr · 381K searches
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Returns
Okay4.2%return rate — above 5% kills the launch gate
Review moat
Okay3,457.58avg incumbent reviews — the moat a new listing must climb
Growth
Bad-2.7%90-day search growth — must beat 0% to launch
Signals No Dominant Brand