58
Linseed Oil
Launch itA $1.4M/yr market growing +14.9% this quarter with returns at 0.8% — clears our launch bar.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Incredible$27.51avg listing price — sweet spot $15–$100
Conversion
Great10.3%search→purchase rate — share of searches ending in a sale
Market size
Great$1.4M$1.4M/yr · 500K searches
Price range
Good$6.98–$145.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,911.22avg incumbent reviews — the moat a new listing must climb
Growth
Okay+14.9%90-day search growth — must beat 0% to launch
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality