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Lime Green Ribbon
Skip itPrices mostly outside the sweet spot ($4.66–$14.67) — this niche doesn't clear our bar today.
Conversion
Great7.2%search→purchase rate — share of searches ending in a sale
Returns
Good2.2%return rate — above 5% kills the launch gate
Brand share
Good68%top-5 brand share — brands hold most of the demand
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,662.73avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$8.42avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-13.3%90-day search growth — must beat 0% to launch
Market size
Bad$37K$37K/yr · 61K searches
Price range
Bad$4.66–$14.67cheapest to priciest tracked listing — scored on the share inside $15–$100