46
Light Up Butt Plug
Skip itSoft demand (-25.9% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Review moat
Good501.86avg incumbent reviews — the moat a new listing must climb
Avg price
Good$14.26avg listing price — sweet spot $15–$100
Price range
Good$8.94–$23.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Market size
Okay$113K$113K/yr · 269K searches
Growth
Bad-25.9%90-day search growth — must beat 0% to launch