35
Light Therapy Floor Lamp
Skip itSoft demand (-38.4% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$60.12avg listing price — sweet spot $15–$100
Price range
Great$28.49–$121.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.4%return rate — above 5% kills the launch gate
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad4,400.44avg incumbent reviews — the moat a new listing must climb
Competition
Bad74%top-5 click share — a locked-up shelf
Market size
Bad$77K$77K/yr · 40K searches
Growth
Bad-38.4%90-day search growth — must beat 0% to launch
Signals High Price