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Life Cykel
Skip itSoft demand (-30.4% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Avg price
Incredible$34.73avg listing price — sweet spot $15–$100
Price range
Great$8.22–$95.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great232.43avg incumbent reviews — the moat a new listing must climb
Conversion
Okay4.0%search→purchase rate — share of searches ending in a sale
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Market size
Bad$67K$67K/yr · 49K searches
Growth
Bad-30.4%90-day search growth — must beat 0% to launch