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Lidocaine Roll on
Worth a lookShows low returns (0.0%), but a concentrated shelf (top 5 take 72% of clicks) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible16.0%search→purchase rate — share of searches ending in a sale
Market size
Good$714K$714K/yr · 335K searches
Avg price
Good$13.36avg listing price — sweet spot $15–$100
Price range
Good$5.05–$25.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+10.2%90-day search growth — must beat 0% to launch
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Competition
Bad72%top-5 click share — a locked-up shelf
Review moat
Bad5,510.75avg incumbent reviews — the moat a new listing must climb