63
Lidocaine Patches Maximum Strength
Launch itA $5.9M/yr market growing +18.8% this quarter with returns at 0.1% — clears our launch bar.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Market size
Incredible$5.9M$5.9M/yr · 3.6M searches
Conversion
Great10.9%search→purchase rate — share of searches ending in a sale
Avg price
Great$15.15avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good$5.27–$32.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+18.8%90-day search growth — must beat 0% to launch
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Competition
Bad71%top-5 click share — a locked-up shelf
Review moat
Bad7,262.88avg incumbent reviews — the moat a new listing must climb