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Lice Spray for Furniture and Bedding
Skip itA concentrated shelf (top 5 take 88% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible19.1%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Great$20.07avg listing price — sweet spot $15–$100
Price range
Great$8.06–$57.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$461K$461K/yr · 120K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,579.5avg incumbent reviews — the moat a new listing must climb
Growth
Bad-0.3%90-day search growth — must beat 0% to launch
Brand share
Bad96%top-5 brand share — brand-locked demand
Competition
Bad88%top-5 click share — a locked-up shelf