40
Leopard Wrapping Paper
Skip itA small market ($72K/yr) — this niche doesn't clear our bar today.
Review moat
Great253.17avg incumbent reviews — the moat a new listing must climb
Returns
Great1.8%return rate — above 5% kills the launch gate
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Avg price
Okay$10.48avg listing price — sweet spot $15–$100
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Price range
Okay$6.39–$18.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-9.0%90-day search growth — must beat 0% to launch
Market size
Bad$72K$72K/yr · 115K searches