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Lemon Plates
Worth a lookShows no brand lock-in (top 5 brands take 26% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible26%top-5 brand share — no brand owns this niche
Growth
Incredible+144.0%90-day search growth — must beat 0% to launch
Competition
Incredible19%top-5 click share — an open shelf
Review moat
Incredible98.74avg incumbent reviews — the moat a new listing must climb
Avg price
Great$20.99avg listing price — sweet spot $15–$100
Price range
Great$7.97–$93.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.5%return rate — above 5% kills the launch gate
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad$64K$64K/yr · 95K searches