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Lemon Essential Oil
Worth a lookShows searches that convert (14.8% search→purchase), but prices mostly outside the sweet spot ($5.25–$15.01) keeps it on the watch list.
Conversion
Incredible14.8%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Market size
Great$1.0M$1.0M/yr · 749K searches
Brand share
Good71%top-5 brand share — brands hold most of the demand
Growth
Okay+12.0%90-day search growth — must beat 0% to launch
Review moat
Okay3,776.6avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$9.12avg listing price — sweet spot $15–$100
Competition
Bad71%top-5 click share — a locked-up shelf
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Price range
Bad$5.25–$15.01cheapest to priciest tracked listing — scored on the share inside $15–$100