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Lemon Balm Salve
Skip itA concentrated shelf (top 5 take 86% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great9.7%search→purchase rate — share of searches ending in a sale
Avg price
Great$15.86avg listing price — sweet spot $15–$100
Price range
Great$10.74–$30.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+14.9%90-day search growth — must beat 0% to launch
Review moat
Okay3,163.27avg incumbent reviews — the moat a new listing must climb
Market size
Bad$72K$72K/yr · 47K searches
Brand share
Bad94%top-5 brand share — brand-locked demand
Competition
Bad86%top-5 click share — a locked-up shelf