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Lavender Trash Bags
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible13.1%search→purchase rate — share of searches ending in a sale
Avg price
Great$15.87avg listing price — sweet spot $15–$100
Price range
Great$2.95–$50.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+6.6%90-day search growth — must beat 0% to launch
Review moat
Bad11,402.52avg incumbent reviews — the moat a new listing must climb
Market size
Bad$51K$51K/yr · 24K searches
Brand share
Bad97%top-5 brand share — brand-locked demand