46
Lavender Ribbon
Skip itPrices mostly outside the sweet spot ($4.02–$14.62) — this niche doesn't clear our bar today.
Competition
Great36%top-5 click share — an open shelf
Conversion
Great7.5%search→purchase rate — share of searches ending in a sale
Brand share
Great58%top-5 brand share — no brand owns this niche
Review moat
Good1,140.57avg incumbent reviews — the moat a new listing must climb
Returns
Good2.8%return rate — above 5% kills the launch gate
Growth
Okay+8.3%90-day search growth — must beat 0% to launch
Avg price
Bad$8.24avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$60K$60K/yr · 97K searches
Price range
Bad$4.02–$14.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand