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57

Laundry Tablets

Worth a look

Shows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 21Growth 86Conversion 80Competition 24Returns 98Price range 51Avg price 57Brand share 33Review moat 24Quality gap 93

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Quality gap

Great4.0★

avg incumbent rating — lower means beatable quality

Growth

Great+88.6%

90-day search growth — must beat 0% to launch

Conversion

Great8.2%

search→purchase rate — share of searches ending in a sale

Avg price

Good$12.84

avg listing price — sweet spot $15–$100

Price range

Good$6.94–$23.24

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay85%

top-5 brand share — brands hold most of the demand

Competition

Bad71%

top-5 click share — a locked-up shelf

Review moat

Bad5,148.93

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$85K

$85K/yr · 82K searches

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