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Laundry Scent Boosters
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size
Incredible$6.5M$6.5M/yr · 5.3M searches
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great11.0%search→purchase rate — share of searches ending in a sale
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$11.19avg listing price — sweet spot $15–$100
Growth
Okay+1.8%90-day search growth — must beat 0% to launch
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Review moat
Bad25,566.52avg incumbent reviews — the moat a new listing must climb
Price range
Bad$4.82–$16.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand