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Laundry Perfume
Skip itA small market ($46K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Price range
Good$4.82–$34.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.74avg listing price — sweet spot $15–$100
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-6.3%90-day search growth — must beat 0% to launch
Review moat
Bad10,956.12avg incumbent reviews — the moat a new listing must climb
Market size
Bad$46K$46K/yr · 88K searches