49
Laundry Essentials
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size
Incredible$9.7M$9.7M/yr · 7.2M searches
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great11.2%search→purchase rate — share of searches ending in a sale
Avg price
Good$12.08avg listing price — sweet spot $15–$100
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Growth
Okay+1.4%90-day search growth — must beat 0% to launch
Price range
Bad$4.82–$16.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Review moat
Bad24,411.15avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand