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57

Laundry Detergent Sheets Unscented

Worth a look

Shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 49Growth 49Conversion 96Competition 41Returns 98Price range 76Avg price 69Brand share 43Review moat 16Quality gap 47

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Conversion

Incredible13.9%

search→purchase rate — share of searches ending in a sale

Price range

Great$7.83–$38.38

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$14.33

avg listing price — sweet spot $15–$100

Market size

Okay$265K

$265K/yr · 133K searches

Growth

Okay+19.6%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay79%

top-5 brand share — brands hold most of the demand

Competition

Okay60%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad20,665.1

avg incumbent reviews — the moat a new listing must climb

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