Large Sponge
Worth a lookShows searches that convert (13.5% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Incredible13.5%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Growth
Great+66.8%90-day search growth — must beat 0% to launch
Review moat
Good1,049.47avg incumbent reviews — the moat a new listing must climb
Market size
Good$323K$323K/yr · 278K searches
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Avg price
Bad$8.64avg listing price — sweet spot $15–$100
Price range
Bad$3.97–$17.81cheapest to priciest tracked listing — scored on the share inside $15–$100