59
Large Plastic Bowl
Worth a lookShows no brand lock-in (top 5 brands take 44% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great44%top-5 brand share — no brand owns this niche
Competition
Great26%top-5 click share — an open shelf
Avg price
Great$16.98avg listing price — sweet spot $15–$100
Price range
Good$2.00–$48.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,275.73avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+18.8%90-day search growth — must beat 0% to launch
Returns
Okay3.4%return rate — above 5% kills the launch gate
Market size
Okay$193K$193K/yr · 460K searches
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand