44
Large Gauze Pads
Skip itBrand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible16.9%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Market size
Okay$222K$222K/yr · 125K searches
Avg price
Okay$10.56avg listing price — sweet spot $15–$100
Growth
Okay+9.5%90-day search growth — must beat 0% to launch
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Price range
Okay$3.02–$19.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad9,973.82avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad94%top-5 brand share — brand-locked demand