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Lambs Wool
Skip itSoft demand (-2.2% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Incredible13.0%search→purchase rate — share of searches ending in a sale
Review moat
Good576avg incumbent reviews — the moat a new listing must climb
Market size
Okay$229K$229K/yr · 171K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Avg price
Okay$10.35avg listing price — sweet spot $15–$100
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Price range
Okay$5.91–$17.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-2.2%90-day search growth — must beat 0% to launch