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Lactoferrin
Launch itA $1.2M/yr market growing +9.5% this quarter with returns at 0.0% — clears our launch bar.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Incredible$33.00avg listing price — sweet spot $15–$100
Price range
Incredible$15.51–$74.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$1.2M$1.2M/yr · 463K searches
Conversion
Great7.6%search→purchase rate — share of searches ending in a sale
Review moat
Good604.46avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+9.5%90-day search growth — must beat 0% to launch
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Competition
Bad73%top-5 click share — a locked-up shelf