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Lacto Fit
Skip itA concentrated shelf (top 5 take 92% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Incredible$30.26avg listing price — sweet spot $15–$100
Price range
Incredible$20.51–$58.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great432.57avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.8%search→purchase rate — share of searches ending in a sale
Growth
Okay+11.0%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$166K$166K/yr · 94K searches
Brand share
Bad97%top-5 brand share — brand-locked demand
Competition
Bad92%top-5 click share — a locked-up shelf