57
Kt Tape Ankle
Worth a lookShows low returns (1.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.1%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Conversion
Good6.8%search→purchase rate — share of searches ending in a sale
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Avg price
Good$14.05avg listing price — sweet spot $15–$100
Brand share
Good68%top-5 brand share — brands hold most of the demand
Price range
Okay$6.07–$21.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+4.6%90-day search growth — must beat 0% to launch
Review moat
Bad7,892.66avg incumbent reviews — the moat a new listing must climb
Market size
Bad$90K$90K/yr · 94K searches
Signals No Dominant Brand