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Kosher Melatonin
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible20.5%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Great$16.54avg listing price — sweet spot $15–$100
Price range
Good$8.44–$31.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Okay3,579.33avg incumbent reviews — the moat a new listing must climb
Competition
Bad74%top-5 click share — a locked-up shelf
Growth
Bad-14.1%90-day search growth — must beat 0% to launch
Market size
Bad$63K$63K/yr · 18K searches
Brand share
Bad96%top-5 brand share — brand-locked demand