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Knee Kt Tape
Worth a lookShows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.0%return rate — above 5% kills the launch gate
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Conversion
Great7.8%search→purchase rate — share of searches ending in a sale
Avg price
Good$14.10avg listing price — sweet spot $15–$100
Price range
Good$9.29–$24.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+21.7%90-day search growth — must beat 0% to launch
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Market size
Okay$117K$117K/yr · 106K searches
Review moat
Bad5,145.83avg incumbent reviews — the moat a new listing must climb