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51

King Maker Supplement

Worth a look

Shows low returns (0.0%), but soft demand (-42.8% this quarter) keeps it on the watch list.

Market size 13Growth 4Conversion 15Competition 75Returns 100Price range 88Avg price 95Brand share 76Review moat 24Quality gap 79

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Incredible$35.26

avg listing price — sweet spot $15–$100

Price range

Great$7.70–$93.49

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Brand share

Great59%

top-5 brand share — no brand owns this niche

Competition

Great40%

top-5 click share — an open shelf

Review moat

Bad6,487.47

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad1.2%

search→purchase rate — share of searches ending in a sale

Market size

Bad$54K

$54K/yr · 130K searches

Growth

Bad-42.8%

90-day search growth — must beat 0% to launch

Trend