60
Kids Conditioner
Launch itA $1.5M/yr market growing +13.7% this quarter with returns at 0.4% — clears our launch bar.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Incredible14.9%search→purchase rate — share of searches ending in a sale
Market size
Great$1.5M$1.5M/yr · 830K searches
Price range
Good$5.98–$32.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Avg price
Good$12.00avg listing price — sweet spot $15–$100
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Growth
Okay+13.7%90-day search growth — must beat 0% to launch
Review moat
Bad7,738.79avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality