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Kids B Complex
Skip itSoft demand (-29.5% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Great$19.36avg listing price — sweet spot $15–$100
Price range
Great$7.80–$37.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.7%search→purchase rate — share of searches ending in a sale
Review moat
Good1,194.37avg incumbent reviews — the moat a new listing must climb
Brand share
Good73%top-5 brand share — brands hold most of the demand
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Market size
Okay$137K$137K/yr · 105K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-29.5%90-day search growth — must beat 0% to launch