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57

Jet Lag Pills

Worth a look

Shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 58Growth 38Conversion 71Competition 14Returns 99Price range 76Avg price 88Brand share 36Review moat 83Quality gap 76

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Avg price

Great$20.14

avg listing price — sweet spot $15–$100

Review moat

Great340.1

avg incumbent reviews — the moat a new listing must climb

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Price range

Great$8.47–$35.39

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good6.5%

search→purchase rate — share of searches ending in a sale

Market size

Good$449K

$449K/yr · 343K searches

Growth

Okay+10.8%

90-day search growth — must beat 0% to launch

Brand share

Okay83%

top-5 brand share — brands hold most of the demand

Competition

Bad83%

top-5 click share — a locked-up shelf

Search terms