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37

Jesus Heals Bandaids

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Soft demand (-48.6% this quarter) — this niche doesn't clear our bar today.

Market size 26Growth 1Conversion 54Competition 21Returns 98Price range 48Avg price 63Brand share 31Review moat 81Quality gap 18

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Review moat

Great383

avg incumbent reviews — the moat a new listing must climb

Avg price

Good$13.58

avg listing price — sweet spot $15–$100

Conversion

Good4.4%

search→purchase rate — share of searches ending in a sale

Price range

Okay$7.06–$22.26

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

Market size

Okay$108K

$108K/yr · 179K searches

Competition

Bad75%

top-5 click share — a locked-up shelf

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Growth

Bad-48.6%

90-day search growth — must beat 0% to launch

Products