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51

Ivory Plastic Plates

Worth a look

Shows a sweet-spot price point ($38.53 avg), but a small market ($58K/yr) keeps it on the watch list.

Market size 14Growth 37Conversion 36Competition 84Returns 41Price range 95Avg price 95Brand share 81Review moat 60Quality gap 20

Avg price

Incredible$38.53

avg listing price — sweet spot $15–$100

Price range

Incredible$15.25–$67.85

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great31%

top-5 click share — an open shelf

Brand share

Great54%

top-5 brand share — no brand owns this niche

Review moat

Good1,087.85

avg incumbent reviews — the moat a new listing must climb

Returns

Okay3.7%

return rate — above 5% kills the launch gate

Growth

Okay+9.3%

90-day search growth — must beat 0% to launch

Conversion

Okay2.9%

search→purchase rate — share of searches ending in a sale

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Market size

Bad$58K

$58K/yr · 52K searches

Reviews