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Itching Powder
Skip itPrices mostly outside the sweet spot ($5.31–$15.24) — this niche doesn't clear our bar today.
Quality gap
Incredible3.3★avg incumbent rating — lower means beatable quality
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Review moat
Great334.88avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Growth
Okay+0.9%90-day search growth — must beat 0% to launch
Avg price
Bad$7.78avg listing price — sweet spot $15–$100
Brand share
Bad93%top-5 brand share — brand-locked demand
Market size
Bad$59K$59K/yr · 152K searches
Competition
Bad89%top-5 click share — a locked-up shelf
Price range
Bad$5.31–$15.24cheapest to priciest tracked listing — scored on the share inside $15–$100