46
It Band Strap
Skip itSoft demand (-1.7% this quarter) — this niche doesn't clear our bar today.
Conversion
Great7.4%search→purchase rate — share of searches ending in a sale
Price range
Good$6.01–$40.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$14.24avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good71%top-5 brand share — brands hold most of the demand
Returns
Okay3.6%return rate — above 5% kills the launch gate
Market size
Okay$159K$159K/yr · 152K searches
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Growth
Bad-1.7%90-day search growth — must beat 0% to launch
Review moat
Bad5,883.1avg incumbent reviews — the moat a new listing must climb