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Island Dressing
Worth a lookShows searches that convert (12.3% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Incredible12.3%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Good$14.30avg listing price — sweet spot $15–$100
Price range
Good$8.43–$25.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Brand share
Good74%top-5 brand share — brands hold most of the demand
Growth
Okay+15.0%90-day search growth — must beat 0% to launch
Market size
Okay$212K$212K/yr · 121K searches
Review moat
Okay2,422.74avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality