44
Island Dressing 6x6
Skip itA concentrated shelf (top 5 take 81% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible20.6%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Great$16.44avg listing price — sweet spot $15–$100
Price range
Good$8.76–$22.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,242.08avg incumbent reviews — the moat a new listing must climb
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-4.0%90-day search growth — must beat 0% to launch
Market size
Bad$76K$76K/yr · 22K searches
Competition
Bad81%top-5 click share — a locked-up shelf