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Iron Out
Launch itA $2.1M/yr market growing +5.8% this quarter with returns at 0.2% — clears our launch bar.
Conversion
Incredible19.3%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Market size
Incredible$2.1M$2.1M/yr · 655K searches
Avg price
Great$16.62avg listing price — sweet spot $15–$100
Price range
Good$6.17–$38.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Growth
Okay+5.8%90-day search growth — must beat 0% to launch
Review moat
Bad5,300.92avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand