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Iridescent Plates
Worth a lookShows a thin review moat (284 avg reviews), but a small market ($66K/yr) keeps it on the watch list.
Review moat
Great284.02avg incumbent reviews — the moat a new listing must climb
Avg price
Great$17.50avg listing price — sweet spot $15–$100
Brand share
Great55%top-5 brand share — no brand owns this niche
Price range
Great$7.89–$46.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great36%top-5 click share — an open shelf
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Returns
Okay3.2%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-12.5%90-day search growth — must beat 0% to launch
Market size
Bad$66K$66K/yr · 89K searches