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Ipecac Syrup
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible18.8%search→purchase rate — share of searches ending in a sale
Market size
Good$502K$502K/yr · 242K searches
Review moat
Okay1,958.4avg incumbent reviews — the moat a new listing must climb
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$11.02avg listing price — sweet spot $15–$100
Price range
Okay$6.55–$20.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-2.3%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand