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Invisible Bandage
Worth a lookShows low returns (0.7%), but a small market ($72K/yr) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Great9.7%search→purchase rate — share of searches ending in a sale
Avg price
Good$14.20avg listing price — sweet spot $15–$100
Price range
Good$5.32–$33.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Brand share
Good71%top-5 brand share — brands hold most of the demand
Growth
Okay+18.0%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad5,880.44avg incumbent reviews — the moat a new listing must climb
Market size
Bad$72K$72K/yr · 52K searches