43
Invisalign Case
Skip itPrices mostly outside the sweet spot ($5.51–$14.40) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Conversion
Great8.6%search→purchase rate — share of searches ending in a sale
Market size
Good$680K$680K/yr · 794K searches
Review moat
Okay1,700.71avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$9.95avg listing price — sweet spot $15–$100
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Growth
Bad-2.2%90-day search growth — must beat 0% to launch
Competition
Bad74%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Price range
Bad$5.51–$14.40cheapest to priciest tracked listing — scored on the share inside $15–$100