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57

Ingrown Toenail Treatment

Worth a look

Shows low returns (1.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 85Growth 24Conversion 56Competition 23Returns 91Price range 76Avg price 81Brand share 42Review moat 37Quality gap 84

Returns

Great1.2%

return rate — above 5% kills the launch gate

Market size

Great$1.4M

$1.4M/yr · 1.8M searches

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Avg price

Great$17.48

avg listing price — sweet spot $15–$100

Price range

Great$6.04–$44.72

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good4.7%

search→purchase rate — share of searches ending in a sale

Brand share

Okay80%

top-5 brand share — brands hold most of the demand

Review moat

Okay2,757.94

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-2.4%

90-day search growth — must beat 0% to launch

Competition

Bad73%

top-5 click share — a locked-up shelf

Reviews