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Infrared Heating Pads
Skip itSoft demand (-23.9% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$86.80avg listing price — sweet spot $15–$100
Market size
Great$1.1M$1.1M/yr · 389K searches
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.5%return rate — above 5% kills the launch gate
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Price range
Okay$16.64–$252.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad4,435.63avg incumbent reviews — the moat a new listing must climb
Growth
Bad-23.9%90-day search growth — must beat 0% to launch
Signals High Price